How to Design an Email Drip Campaign: 3 Keys to Success

"Email marketing doesn't work!" I can't tell you how many times as a business strategist I hear prospective clients say that.

But the truth is, Everything works with a great strategy and consistent effort.

Email marketing can be a highly effective form of advertising your brand and product. However, the vast majority of people don't know how to effectively use that email list they've compiled, leaving them dissatisfied with the results of their marketing campaigns.

If you want to create effective email campaigns that actually yield results, try an email drip campaign. Here are three pieces of advice to get you started.

1. Design a Strategy Around Your Goals

Different goals have different strategies, so it's important to identify what your end game is first and then build accordingly.

Not sure what your goal is? Here are a few common desired outcomes of email campaigns:

1. Sell a specific product
2. Drive traffic to your website
3. Increase your engagement rate on social media
4. Create a newsletter with a high clickthrough rate

Once you've identified your goals, you can start to design the appropriate chain of emails that lead your readers there. And that's where strategy comes in.

If you're wanting to sell a specific product, your emails should build on each other to create hype and warm them up to the future offer.

In 2018, I was in Mel Abraham's mastermind and he taught us about "the runway" before a launch. It's the 2-3 weeks of pre-content that designed to educate and warm up the sale before you make the offer. Email is a great way to execute this.

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